LEAD GENERATION
Lead Generation Services Guarantee High Conversions
Traffic, Leads, Conversions and More. Successively on strategies that create campaigns to ensure your business finds that right prospect for your business. Your sales goal achieved with every click exploring the market.
LEAD GENERATION COMPANY IN BANGALORE
Lead Generation Is Directly Proportional To Your Business ROI
Brandlution takes a defining step in empowering new and established businesses to take charge of their marketing domain with lead generation, probably the most happening marketing technique that allows companies to track, reach, and engage potential customers to stimulate interest in their products and services and develop a sales pipeline. While generating brand awareness, fostering engagement, and boosting sales and expansion plans are the requirements of businesses fulfilled by various digital marketing methods, lead generation is more about purpose-driven marketing strategy. In a nutshell, lead generation is the digital marketing process of attracting and converting prospects into someone who has a genuine interest in your products or services.
CAMPAIGNS THAT WORK
Pick An Option That Suits Your Business The Best
Pay Per Click Advertising
This technique lets you take greater control of the keywords you choose to advertise your brand. It’s an intentional way of stimulating your prospects, and you only pay when someone clicks on the link. With high-quality leads, this lets you track your brand’s performance the most cost-effective way.
Social Media Marketing
This technique is great to advertise a company’s products and services in a creative and story-telling way. Social media platforms have millions of potential customers. You can target your demographic in a wide or narrow way to define your potential buyers.
Content Marketing
You can create and distribute valuable and relevant content to attract and retain a clearly-defined audience. There are educational articles, blog posts, e-books, videos, and other content to engage potential customers and convert them into definitive sales prospects.
Search Engine Optimization
Potential customers are constantly seeking answers for their queries and searching for information online. SEO is a lucrative method to connect qualified customers with your content regarding the products and services you offer. Just use the right keywords and update your content regularly.
Email Marketing
Collecting leads via email opt-in form is an effective strategy to enhance the customer base and generate increased sales. By acquiring critical data about potential customers, you can nurture them and transform them into customers who’ll enhance business growth and increase sales.
Funnel Marketing
This is a purchasing funnel, and a consumer-focused marketing technique companies use to study to process of converting potential leads into customers. Depending on business requirements, this funnel can have a few or many stages by which brands evaluate the possibility of increasing sales.
The Process
We Can Define What We Do
Inbound Marketing
Lead generation is more about inducing a marketing methodology to attract potential customers by creating and delivering valuable content tailored to their requirements. We help you build lasting relationships via a definitive method of marketing that boosts sales. Brandlution’s proven inbound strategies include blogging with guest blogging, blogger outreach, blog syndication, and social media marketing strategies with social media updates, and social media engagement. Make your personalized reach to encourage the influencers and bloggers to talk about your brand and link to your website.
Demand Generation
Pull marketing strategy is a challenging task when it comes to new business, particularly startups and businesses operating in high-demand markets. Lead generation is a continuous process along with demand generation which is full of surprises. Demand generation is more of a gradual, wide-ranging, and holistic process which can be accomplished through different digital marketing activities like paid search (PPC), social media ads, native ads, email marketing, direct mail, print ads, media ads, trade shows, speaking engagements, and of course personal networking.
Lead Segmentation
With numerous activities and campaigns created as a part of the lead generation strategy for your business, you get many leads, some relevant, and a few junks. Brandlution ensures all the leads are segmented before proposing offers to the prospective customers. Our team expertise in subdividing the leads and the customers according to their interests. We understand and segregate people with similar interests, characteristics, needs, and requirements to understand better their type of purchase request.
Nurture Existing Leads
Brandlution promises new leads but also can develop perfect personas of your existing customers. Our experts believe that the more you know about your potential clients, the more effectively you can develop that rapport with them. Brandlution’s strategy works towards personalizing offers to the existing customers while keeping in mind the marketing needs. We ensure to nurture your existing customers by engaging your target audience throughout their buyer’s journey by offering them appropriate information, supporting their buying decisions, and maintaining customer satisfaction in every way we can.
Lead Scoring
It is crucial for every business to differentiate leads and prioritizing them at different levels. Not all leads generated in a business are relevant. Brandlution uses a lead scoring model that works using a lead funnel that filters the leads in every stage. Every product in the market has a different set of buyers. Our digital marketing experts segregate your diverse products catering to different customer personas using a lead scoring model and help you to nurture leads, and prioritize them. Optimize your sales today.
Competitor Tracking
Get timely and reliable information on your competitors in the ever-changing markets with Brandlution. It is vital for every business to monitor its competitors continuously and keep a close watch on their strategies too. And this is not really possible without a team of experts and extensive researchers. Differentiate your growth opportunities in the emerging and competitive market. With Brandlution find out how your competitors generate traffic and get access to it, analyze their social engagement to track their direct, indirect, traffic and study new competitors and their market shares.
Analytics and Reporting
Brandlution provides your business with different types of detailed reports for the lead generation campaigns planned and executed for your business. The team expertise in formulating lead generation metrics that efficiently measures the success of the leads that have converted into loyal customers. We help in investigating and measuring the marketing efforts invested to give you a clear summary of which marketing efforts bought about the most converted leads. We effectively use the insights to formulate further marketing strategies for your business.
ADVANTAGEOUS ALWAYS
We Can Measure What We Do
While acquiring leads can be initially challenging, making efforts to get lead generation work for your company can be advantageous in the long run. The top benefits of lead generation marketing include:
PROSPECTS INFORMATION
By knowing prospect preferences and their needs, you can collect vital information and customize the value your product offers and offer them a personalized experience.
SALES: PROFIT RATIO
Investing more in lead generation programs enables businesses to convert more leads into full-fledged customers. This increases sales and boosts your profit margins.
TARGET CUSTOMERS
Lead generation lets you be more intentional in targeting customers that help you define clear traffic for your brand. You can know where you’ll make more sales.
SHORTEN SALES CYCLE
When you have a conventional lead stream, qualified leads are easy to recognize. When we map your leads into a buyer’s journey, it’s easier to convert prospective leads into customers.
BRAND AWARENESS
Brand awareness is an influential measure of how well your brand is heard of in the markets. The more the number of people hear about your brand, the stronger is your brand reputation.
COST-EFFECTIVE
It’s a cost-saving marketing strategy that saves you more time and money by targeting only those who’re genuinely interested in your brand. It also produces better results in the long run.
Frequently Asked Questions
Find Your Answers Here
Is Lead Generation Part of Sales or Marketing?
Lead generation is a part of sales and marketing both. To generate an effective lead generation process from start to finish, sales, and marketing work together in agreement. An effective lead generation strategy should be able to differentiate sales and marketing at the same time as carrying the lead generation process with both the teams together. This can take a good volume of work to get things right. When done correctly, your process for generating leads will be far smoother and more efficient.
Is lead generation important for my business?
Yes! Lead generation is important for every business irrespective of the size and the industry of the business. It is a vital process for creating new business opportunities and expanding your business. If there is no lead generation process included in your marketing strategy, your business will often struggle to keep up with the competitors who are taking away your share of potential customers as well.
Which are the best methods for lead generation?
Lead generation strategy depends on the kind of business you are in, who is your target audience, their buying persona, and how niche your market is. It’s not a “one size fits all” approach that works for all businesses. There is a wide assortment of inbound and outbound strategies that businesses in all industries and markets use to create sales leads. Connect with Brandlution to know which strategy suits your business the best.
How does lead generation work?
1. Is Lead Generation Part of Sales or Marketing?
2. Is lead generation important for my business?
3. Which are the best methods for lead generation?
4. How does lead generation work?
Lead generation starts with researching how you could reach out to your potential customers and what you can offer them. You create a lead generation goal and work towards that objective directing different lead generation activities. Let us explain that in a gist:
- Run lead generation campaigns to generate leads
- Receive different enquires (a huge number of leads)
- You run these leads through the lead funnel
- You make the first contact with your prospective customer
- Evaluate how much they’re valuable to your company.
- During your initial conversation with this customer, you qualify him
- Segregate leads into valuable and junk
- Decide on who stays on your prospective customer list
This completes your lead generation process.
What are lead generation metrics?
Nothing is worthwhile until the results are measurable. Similarly, there is no way to understand if your lead generation campaigns are working or not, until you measure them. And this process is not that easy. The lead generation funnel helps you to figure out which lead drops out from the funnel at what level. Now, what do we measure? Brandlution helps in measuring the campaign’s percent of input to the sales pipeline, what is the revenue coming from the closed sales, what is the cost incurred in generating every lead, and conversions made from the leads qualified. Let Brandlution find the finest gaps and help you in this process.
What are lead generation campaigns?
Marketing activities that create engagement with the prospective customers to create demand for your products and services in the competitive market are what we define as lead gen campaigns. Companies used aggressive strategies to strive through the competition, the digital marketing era first analyses the buyer behavior and creates activities called marketing campaigns which are attractive and efficient.
How much does lead generation cost?
Generating traffic is a constant challenge for most businesses. Different lead-generating activities come with different costs. The cost per lead varies from industry to industry, and the media the campaigns are run on. Let us know your budget and Brandlution will help you with some of the best lead generation strategies.
Can I create leads from my website?
Yes. your website is a major part of the lead generation model and is proven to deliver you more leads. We analyze your website to see which pages your visitors spend most of their time on. We can have your visitors take actions like filling out a form, or subscribing, or giving away personal details for connections, or even make a purchase directly from your website. We help optimize your website with SEO-friendly content that drives more traffic and hits more conversions.
Do you blog for us?
Yes, Brandlution has a great content team that works towards creating engaging and attractive content for your visitors. Blogging is a great inbound marketing strategy that helps in generating a list of readers, who in turn could be considered as prospective leads. Impart more information through your blogs, make them interactive, and therefore keep your visitors wanting for more and returning to your website for more fresh and new information.
